In March 2024, I took on the role of economic growth leader in our family businesses. My family values professional success, with one-third of our businesses being women-owned.
From March to December 2024, I focused on revenue generation fo Juliette's father's computer hardware and software storesm in France, while also managing JLX Sport and our finance and insurance offices in Germany. We generated a net revenue of €5 million in 2024.
This year, I will concentrate on revenue generation for my wife Juliette's sports complex in Paris and my aunt's restaurant chain in Croatia, along with other ventures.

We are investing €20 million in new business opportunities. I aim to secure €15 million from our existing operations before expanding into the food franchising sector in France by December 2026.

Current Financial Overview:

Corporate Cash Deposit: €84 million

Investment for New Ventures: €20 million

Remaining Cash After Investment: €64 million

Projected Total After Revenue Generation: €79 million

By December 2026, we expect a €5 million shortfall in cash reserves. My goal is to achieve sustainable revenue growth after this period.

Founder and Owner of JLX Sport

Economic Growth Leader in Family Businesses

Lena Marija Velrey

JLX Sport:Revenue Generation Leader

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