Elevating Revenue: A Strategic Plan for Growth in Dubrovnik and Split Restaurants

Currently, my aunt's eight restaurant locations in Dubrovnik and Split generate a total of €400,000 in monthly revenue, amounting to €4,800,000 annually across all locations. My objective is to increase this total monthly revenue by an additional €50,000 to €100,000 through a multi-faceted approach.

We will introduce new dishes that highlight seasonal ingredients and local specialties. By offering limited-time promotions and exclusive menus, we aim to create a sense of urgency and excitement among customers.

Implementing strategic pricing, including bundle deals and upselling higher-margin items, will enhance overall monthly sales while providing value to our guests.

I will establish two Croatian professional athletes as brand ambassadors for the restaurant chain, in addition to our finance and insurance sectors in Croatia. Their significant social media presence and influence will be leveraged to amplify our brand’s reach. Through engaging content, the athletes will promote our restaurants on their platforms, sharing their dining experiences and highlighting our limited-time offers. Their authentic endorsements are expected to attract their followers, fostering a connection with a new audience.

We will collaborate with these athletes to create exclusive events or appearances at our restaurants, generating buzz and drawing in customers. Furthermore, their involvement will be featured in targeted online advertising campaigns to maximize visibility.

Creating customer loyalty programs will incentivize repeat business, encouraging guests to return more frequently.

We will forge partnerships with additional food delivery services to expand our reach. Alongside this, we will enhance our online presence with a user-friendly website and active social media profiles.

Introducing branded merchandise and packaged products, such as sauces or spices associated with the restaurant, will diversify our revenue streams.

We will launch targeted marketing campaigns centered around local holidays and events to boost both dine-in and takeaway sales.

By extending our operating hours to capture late-night and weekend business, we will cater to a broader customer base.

We will implement cross-promotional strategies, advertising events, specials, and unique offerings at each restaurant to drive customer traffic across all locations.

With these initiatives, I am confident we can achieve an increase in total revenue of €50,000 to €100,000 each month, thereby enhancing the overall success of my aunt's restaurant chain in Dubrovnik and Split.

Lena Marija Velrey

Founder and Owner of JLX Sport

Economic Growth Leader